What if you decided to use the Internet marketing system that has worked so well for both Facebook and Google – give your services away for free, draw people to you, be certain they find value in your service and wait.
A brand is the intangible public perception of a product or organization. It’s a gut feeling, a “collective hallucination.” A company makes or provides stuff, but people buy because of the brand. People buy because of an emotional tie to something, an internal persuasion, so we could say that branding has to cause an emotional reaction. Ever get in between a Ford lover and Chevy lover having a “discussion”? Not a safe place to...