As long as I have been a network marketer the battle between leading with your product vs. leading with your business has raged on. Arguments on both sides of the question have valid points.
Every time my cat walks by me or the couch or my wife or the end table he leave his mark. He glides past the object of his desire and rubs the side of his mouth leaving a bit of saliva for the next feline to recognize another has been by to mark the territory. Now, this may sound a bit unsavory, but it is Mother Nature working her ultimate wisdom. (I’m just grateful...
A brand is the intangible public perception of a product or organization. It’s a gut feeling, a “collective hallucination.” A company makes or provides stuff, but people buy because of the brand. People buy because of an emotional tie to something, an internal persuasion, so we could say that branding has to cause an emotional reaction. Ever get in between a Ford lover and Chevy lover having a “discussion”? Not a safe place to...
One of life’s simple truths is this: You can’t give something to somebody if they don’t want it. And, it matters not how much you believe in your heart of hearts that they would benefit greatly from it, if they aren’t listening, can’t see it, and don’t want it; forget about it. We have reached out to multitudes of people we thought we might be able to assist. Trying to convince someone they need...